Consumer Brand Alliances
Macerich has achieved tremendous success through “preferred provider” relationships via premium retail space, prominent signage and identification throughout shopping centers. High profile companies have benefited from extending their brand to Macerich’s qualified shopper via sponsorship and partnership opportunities. The Coca-Cola Company, National Geographic, American Express and AmeriPark Valet are examples of brands that utilize Macerich Shopping Centers as a medium to reach their target consumer.
Macerich has developed unique opportunities for a number of companies that share a business philosophy paralleling that of Macerich Shopping Centers. By partnering with companies in industry categories such as waste management, telecommunications and banking, Macerich has aligned with leading companies to provide these services to tenants, retailers and shoppers.